We are a HUB of “Cultural Creatives,” as defined by sociologist Paul H. Ray.

For 28 years, the motivation of the PRAIS Corporate Communications team has been driven by the desire to have a positive community impact through all our corporate and brand campaigns, national CSR events, and educational projects that we create and develop nationwide, together with our clients and partners.

Specialization, niche?
A vocation!

We think differently than in numbers, our plan being to bring positive change at the economic and social levels. We have won the IPRA Golden World Award and the IPRA Grand Prize in Tokyo, followed by many other awards.

Does it matter?
Of course!

What matters most to us are the echoes and support that come from our partners, clients, and communities with whom we aim to build a better future!

We, the PRAIS team, have chosen LOHAS

LOHAS – Lifestyle of Health and Sustainability, which means a different kind of progress, based on providing the younger generation with access to knowledge, education, resources, promoting a healthy lifestyle, care for nature, moral values, and valuing the potential and talent of young people.

This is an important chapter in our expedition into the universe of communication!

PRAIS HUB: ALL FOR YOU, WITH YOU!

The HUB model we have adopted for almost three decades now represents the strong core made up of our group of senior PR consultants who work in a unified IT system, connected 24/7 – with dozens of PRAIS Corporate Communications partners.

They are trained and aligned with our company’s procedures, values, and standards: graphic designers, image operators, filmmakers, directors, sound & light technicians, logistics, multimedia, promotional material production, translators, animators and moderators, renowned artists, locations, catering.

Alongside this large team of specialized professionals, we have grown the PRAIS HUB network of cultural creatives, developing thousands of corporate, brand, CSR campaigns, and events with outstanding, measurable results for our clients over the years.

What sets us apart?

We are self-sustainable, with great availability and flexibility.
“Savoir faire” is the foundation of our relationship with clients and partners. We base our services on thorough documentation, analysis, rapid response speed, new project ideas, and viable brand & comm solutions with added value.
Our passion for writing and developing large national and cross-country social projects based on community has motivated us to create the PRAIS Foundation 22 years ago.

We believe that the future starts today!

Services

PRAIS approach ensures anticipation and crisis prevention, rapid response, as well as assistance in decision making, when solving an emerging or established crisis.

The assistance we offer always starts with the audit of potential risks that may affect the company´s image and will include monitoring and documentation on specific subjects, development of made-to-measure tools, gathering of reference information, elaboration of procedures.

Crisis simulation is a part of the crisis prevention kit we conceive, in order to evaluate if procedures are implemented and reflexes acquired.

We also offer strategic consultancy for crisis management, helping our clients to adapt the messages, identify the players, and manage relations with various audiences.

We help our clients to get accustomed with communication theory and practice by learning through doing. A large number of case studies allow course participants to share the experience of professionals in the field.

We assist our clients with vocational trainings on:

  • Public speaking
  • Media Relations
  • Relationship management
  • Crisis Management simulations

All organisations need every year to put together a well planned integrated communication strategy, because companies are sensitive to future trends and to market evolution.

PRAIS specialised consultants are able to meet companies boards expectations, creating accurate and performant communications strategies.

Corporate events may be organised on different occasions. Whatever they are, it is essential that the planning and management of the event is carried out methodically, meticulously and with imagination.

Whether it is a simple open house or an elaborated industry conference, corporate events can complement your company’s public relations effort in building awareness.
PRAIS offers a turnkey approach to coordinating and implementing your special event project.

The event management is the key of its success.

Our company is qualified to develop and implement a wide range of corporate events:

  • Openings and special events
  • National road shows
  • Seminars and workshops
  • Conferences,
  • Open gates days
  • National and local events such as distributors´ animation networks

We manage events from start to finish, helping our clients by:

  • Conceiving the event
  • Planning and structuring
  • Finding the ideal location and venue
  • Designing and producing printed materials
  • Conceiving speeches
  • Creating all PP and multimedia presentations
  • Logistics and management of third parties/ suppliers – location, technical equipment, catering, casting
  • Managing the client´s guests list
  • Organizing peripheral events
  • Financial management of event

We design and develop brand communication programs as a perfect complement to the classic marketing approach. The PR tools used for promoting a product have far reaching effects, because they focus on the key of long-term success – to develop credibility, raising visibility.

We conceive brand communication press materials; we create special events- telling about brands story, having as result extensive free media coverage, power of dissemination within targeted audiences, promoting brand credibility, and recognition.

We offer our clients internal communication programs according to the corporate culture of the organisation, which is created by the shared values of the employees and the company.

PRAIS develops all internal communication tools:

  • Corporate audio-visual materials
  • Written and multimedia newsletters
  • Publications
  • Bulletin boards
  • Web-sites, intranet
  • Corporate events
  • Christmas parties
  • Open-gates days
  • Summer picnics
  • Internal debates

We build for our clients´ strong, long-term relations with the national/local/regional media. We conduct proactive media campaigns, design and implement media strategies, and train company communicators.

Our team successfully organises

  • Press conferences
  • Local or international media tours, round tables and debates with key media players
  • Direct media campaigns at national level
  • Production of TV news, multimedia presentations, printings
  • All related logistics

We offer our clients daily press review monitoring on subjects of interest, together with the translation of articles and press materials, upon client´s request.

PRAIS covers quantitative and qualitative media coverage, promoting the deontological approach “no cash for editorial”. Profound press analyses evaluating media impact are available.

We offer financial public relations, which basically cover all the aspects of communicating with, and about financial markets and products, including investor relations – company communication with its shareholders or other investors.

The relations with Romanian state and governmental institutions represent a key element for the success of a company. This co-operation is very closely linked to the way the company is perceived by those institutions.

We assist our clients in:

  • Identifying key players and potential allies
  • Developing step by step strategies
  • Preparing documentations on specific industry issues
  • Organising meetings with key governmental decision-makers and representatives of state institutions
  • Achieving objectives being ethic and responsibles

PRAIS is specialised in enhancing corporate reputation in the eyes of key internal and external audiences such as stakeholders, consumers, general public, prospects, analysts, employees, state institutions, and media.

Along the years, PRAIS Corporate Communications created and implemented for its clients tens of CSR national programs with high impact to general public.

  1. “Millions of people, Millions of trees”. A multi-annual award-winning national CSR program of planting trees and other plants, both inside and outside built-up areas which require the recovery of a healthy environment, under the aegis of UNEP and its global programme „Plant for the Planet”. The movement has received the international recognition of the United Nations Environment Programme (UNEP). Between its launch in September 2006 and May 2009, the movement registered a record number of plantings at the national level: over 38,000,000 trees and more than 11,000,000 bushes and plants. These results were possible due to the outstanding involvement of more than 500 organisations, 59,000 volunteers and 66,000 employees.
  2. Dance Energy. A culture related 2007 CSR program designed to promote contemporary dance, and its best talents among students.
  3. “In Your 20s”. A new national cultural and educational CSR program created by PRAIS for one of our major clients, is meant to create the perfect synergy between students from different universities, and the art of cinema.
  4. “Measure Your Life style” A CSR program created for Ursus Breweries SABMiller, informing students in major Romanian universities about addictions and alcohol consumption.
  5. CSR Road Show. A national information CSR campaign (2002 – 2006). The program has been created and implemented for Philip Morris Romania in 35 cities – a 25 500 Km round tour, 7 university centres, over 2 800 participants to public debates, 226 press materials published at the national level, no cash for editorial.
  6. “I eat healthily”. A multi-annual CSR program, winner of IPRA Golden World Awards and Grand Prize in 1999. The CSR program has been created for Kraft Foods Romania, educating the young generation for a healthy nutrition, fighting against obesity – a major CSR theme that food industry companies´ are investing in worldwide. Over 223 300 pupils in 18 cities learned about healthy nutrition. The site www.lumeanutritiei.ro is a communication tool for all.
  7. SPA. National public information campaign on food safety – disseminating information materials to the public and to 1 million pupils in Romanian schools, running 15 SPA seminars.
  8. “You are not alone!” The First National Community Journalism Contest in Romania addressed to written, radio and TV media, rewarding its works on major Romanian community issues.
  9. “You Can”. CSR on environmental protection. Created and implemented for the Beverage Can Makers Association from Austria – A summer program on the seaside, having as theme environmental protection – via recycling cans, disseminating over 10 000 information materials to tourists, posters, creating special events, contests.
  10. “It´s easy, the planet’s smile is in your hands”. An environmental protection CSR program, created for ARAM association, the educational program for over 6 500 pupils covered an important need of information on selective recycling.
  11. “The Power of Example”. A CSR program created for Quadrant Amroq Beverages (QAB), a member of PepsiAmericas, dedicated to health and culture donations.
  12. Sports and entertainment schools clubs. A national CSR program meant to educate 4th grade pupils to learn about Olympic games and to create their own sports clubs.
  13. Breakfast with cereals. A national CSR program promoting healthy nutrition and hygiene behaviour for school children from 5 big cities and Bucharest.