In 2002, the consultancy company PRAIS Corporate Communications decided to establish PRAIS Foundation, to foster and support the development in the fields of: education of the young generation, environmental protection, culture.
PRAIS Foundation works with organizations, national and international institutions with the purpose of unifying resources, abilities and talents from different backgrounds, and put all of these to work on the benefit of a sustainable society model.
PRAIS actively supports the social sustainability model and act towards the implementation of such model of sustainable society through all its developed responsibility programs covering four main sectors: Ecological Lifestyles, Sustainable Economy, Healthy Lifestyles, Personal Development.
These are the 4 main direction of LOHAS’ culture (Lifestyle of Health and Sustainability) – PRAIS being its initiator in Romania.
Starting 2008, PRAIS Foundation was the first entity in Romania providing consultancy in developing LOHAS-inspired programs.
“Let’s choose a different kind of progress! We shall be the strong voice that promotes: a world with access to education, culture and moral values, a healthy lifestyle, the care for nature, and the joy of living!”
Silvia Bucur, PRAIS Foundation President
Based on LOHAS 4 pillars, PRAIS Foundation is creating large scale educational programs and movements targeting the young generation, their families and the general public. Its team promotes the voluntarism, the access to education and culture, to the moral values, and the civic attitude.

Founder’s Message
The objectives of the PRAIS Foundation are dedicated to educating the young generation for the future! Since 2002, our national and cross-countries projects have focused on young generation’s access to resources, education, culture and moral values, promoting talent, diversity, social inclusion, care for nature. Well-being, balanced lifestyle are social causes that we support. Our social marketing projects are based on internationally recognized methodologies, by which we directly contribute to the young generation’s education based on knowledge.
We live in an era where access to technology, the Internet, life in the city limits dramatically the time allocated to movement, at any age. That is why we have proposed to change the lifestyle habits of young people based on motivating and stimulating methodologies. The quality of time spent with family, friends and colleagues, positive attitudes towards novelty, towards knowledge and fully assuming moral values, self-respect and respect of the others are important messages with which we want to contribute to the adoption of a harmonious and healthy lifestyle by the younger generation..
We also believe that the family has a decisive role in this collective effort, so we want it to be well informed about the importance of spending quality time, in nature, practicing daily physical activities by children. The PRAIS Foundation aims to create an active community of your children, adolescents, friends, colleagues and your families together with your partners, with you. As volunteers, we will be involved in a series of beautiful actions to promote a healthy, energetic, full of vitality lifestyle based on moral values, the desire of knowledge and the joy of living.
Together we will make the difference!
Silvia Bucur, President of the PRAIS Foundation