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PRAIS news

The second edition of Nestlé's 14-day Program

On March 17, PRAIS organized an informal meeting with the media at the launch of the second edition of the Nestlé's 14-day Program, implemented at a regional level. The 30 journalists attending the event learned everything they need to know about  diet and received great tips on how we can easily achieve the desired silhouette for summer, from the special Nestlé representatives of and their guests, Elena Ceciu, Psychology Food Coach, and Alexandru Marcu from World Class.

The new media campaign dedicated to Nestlé Fitness, the most beloved brands amongst young women, gain great media coverage, which received over 5o articles in specialized magazines.