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OREO - The favourite biscuit in the world, now in Romania

Bucharest, June 4th, 2010 - Kraft Foods Romania launched in Romania, on June, OREO, one of the most popular biscuits brands in the world. After media campaign made by PRAIS Corporate Communications, 34 articles were published. With almost 100 years tradition, OREO is also in the present the favourite biscuit of the milk and is very appreciated by children from the whole world also for the special consumption ritual: twist, lick and dunk! It is said that 7.5 billion OREO biscuits are consumed every year and 20.5 million every day! OREO also broke the Guinness World Record for the largest ever blind tasting in 2009 in Spain. 1.471 people took part at the tasting and several thousand of participants gathered to see the show.