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Discover the Activia Woman

Bucharest, October 2010. PRAIS organized for Danone the press conference which announced the launch of the campaign Discover the Activia Woman.

The main concept of the program stands for the small changes we choose to do every day in our lifes that can change our lives and can make us regain our trust in ourselves.

In an informal atmosphere, the journalists had the opportunity to talk with Danone and Activia representatives, and also with our special guest Marius Nedelcu,  lifestyle and fitness coach and member of the jury in the Discover the Activia Woman contest.