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NEW YORK 003 Collection

PRAIS' series of major media and brand events occasioned by the visit in Romania of the American make-up artist E. FUNKHOUSER, launching his newest cosmetics line - NEW YORK 003 Collection. Over 250 guests and VIPs attended the Evening Gala - a unique concept combining fashion, music and dance. The media coverage "no cash for editorial" was extensive, reaching an audience of over 3 million people.