Relatii Publice, PR, Firma Consultanta, Campanii Media, Promovare, Evenimente, Conferinte, PRAIS Corporate Communications.

 
 

Brand communication

Our clients are seeking ways to make established or bright new brands stand out in the midst of cluttered and competitive markets, where grabbing consumer attention is always a challenge.

We design and develop brand communication programs as a perfect complement to the classic marketing approach. The PR tools used for promoting a product have far reaching effects, because they focus on the key of long-term success - to develop credibility, raising visibility.

We conceive brand communication press materials, graphic design for various branding materials (posters, invitations, banners); we create special events- telling about brands story, having as result extensive free media coverage, power of dissemination within targeted audiences, promoting brand credibility, and recognition.

TRADE AND BRAND EVENTS

Trade Conferences for Kraft Foods Romania in 1998, 2000, 2001, 2002, 2003, 2004, 2005
Kraft Foods Romania - Sweets Festival in Brasov in May 28th, 1999, over 50,000 people attending
Volvo - V70 Launching event, May 16th, 2000
Milka Launching event in Romania - March 7th, 2002
Milka Alpine Tour In Romania

First European Tour, March - April 2007:
- 8 cities from Romania: Timisoara, Oradea, Sibiu, Brasov, Bucuresti, Constanta, Galati and Iasi.
- 70,000 visitors, Over 50,000 consumers.
- 6,000 Milka fans had their picture taken with the purple cow.
- 61 written articles were published in the national and local media, no cash for editorial.
Second European Tour, 1-13 April 2008:
- 8 cities from Romania: Craiova, Pitesti, Ploiesti, Buzau, Braila, Botosani, Piatra Neamt and Targu Mures
- 44 written articles were published in the national and local media, no cash for editorial.

Milka Launching event in Romania - March 7th, 2002 Milka Launching event in Romania - March 7th, 2002
Amway Romania - Eddie Funkhouser New York - 003 Collection launch in Romania

Hotel Sofitel, New York Hall
Total number of participants: 150
Total number of materials: 73
Total number of readers for written media: 1.613.303

Amway Romania - Eddie Funkhouser New York - 003 Collection launch in Romania
SYNGENTA - Launching REVUS - "James Bond" Theme Event

Date: March 2008
Locations: Brasov & Poiana Brasov
Over 150 Invited Guests
Three different locations (hotel, shooting area, casino)
Life Performance by Popa's Band

SYNGENTA - Launching REVUS - "James Bond" Theme Event SYNGENTA - Launching REVUS - "James Bond" Theme Event
IKKS WOMEN - Romanian Launching Event

Date: April 15th, 2008
Location: Gaia Lounge
Over 50 Invited Guests, VIPs, Key Media Representatives
MC: Medeea Marinescu
Coverage: 32 published or broadcasted press materials
Readership: 1,9 Millions

IKKS WOMEN - Romanian Launching Event